Get Practical Insights for Making Lead Scoring Work

Lead scoring is one of the most popular, complex and misunderstood concepts in marketing right now. Find out how to make it work for your business.

Boost Lead Scoring Effectiveness

At the live workshop, you’ll get practical tips and insights for setting up an effective lead scoring approach. You’ll also learn where many approaches go wrong and how to avoid some common pitfalls in the process.

Best use cases for lead scoring

What you need to set up a scoring model

Technical how-to’s in your platform

Advanced techniques for qualifying leads

Set your lead scoring approach up for success with the right expert insights.

About the speaker:

Brandon Larocque is a partner at Access Marketing Company, where he employs a data-driven, funnel-based approach to helping B2B clients achieve measurable business goals. Brandon’s expertise spans a variety of offline and online marketing areas in addition to lead scoring and marketing automation, including demand and lead generation, digital advertising, search engine optimization (SEO) and sales enablement.

Can't make this date? Sign up anyway to get the workshop on demand.

Ready to start your lead scoring approach now?

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