The Harsh Reality Is This:
Marketing teams are working harder than ever yet seeing diminishing returns. Why? Because content volume has never been the answer. Content activation is.
Instead of sprinting toward new assets, take a strategic look at what you already have – and how (or if) it’s actually being deployed in the sales process.
Without mapping the right content to each stage of the sales cycle, you risk losing momentum, confidence, and—ultimately—revenue.
This is exactly how content activation is costing you deals.
The Harsh Reality Is This:
Marketing teams are working harder than ever yet seeing diminishing returns. Why? Because content volume has never been the answer. Content activation is.
Instead of sprinting toward new assets, take a strategic look at what you already have – and how (or if) it’s actually being deployed in the sales process.
Without mapping the right content to each stage of the sales cycle, you risk losing momentum, confidence, and—ultimately—revenue.
This is exactly how content activation is costing you deals.
Start With What You Have
AUDIT AND ASSESS
Identify your top ten content pieces used by sales
FIND QUICK WINS
Refresh your three highest-potential existing assets
IMPLEMENT STRUCTURE
Develop content playbooks for top three sales scenarios
Start With What You Have
AUDIT AND ASSESS
Identify your top ten content pieces used by sales
FIND QUICK WINS
Refresh your three highest-potential existing assets
IMPLEMENT STRUCTURE
Develop content playbooks for top three sales scenarios
Dust Off Your Content Arsenal
Most marketing departments are sitting on a goldmine of underutilized content that can be refreshed and reactivated without starting from scratch.
- Involve Sales: What do they actually use? What do they wish they had?
- Group by Buyer Journey Stage: Not by product or solution
- Check Engagement: That 18-month-old case study might still be your best performer
- Identify High-Potential Content: Which pieces could be updated rather than replaced?
This practical guide was built specifically for enterprise sales and marketing teams where long sales cycles demand precision, not volume.
|
Dust Off Your Content Arsenal
Most marketing departments are sitting on a goldmine of underutilized content that can be refreshed and reactivated without starting from scratch.
- Involve Sales: What do they actually use? What do they wish they had?
- Group by Buyer Journey Stage: Not by product or solution
- Check Engagement: That 18-month-old case study might still be your best performer
- Identify High-Potential Content: Which pieces could be updated rather than replaced?
This practical guide was built specifically for enterprise sales and marketing teams where long sales cycles demand precision, not volume.
|
Your Content Disconnect Is Costing You Deals
B2B buyers now require between 7 and 50 touchpoints before making a purchase decision, depending on their familiarity with your brand. But here’s the kicker – creating more content doesn’t magically generate more touchpoints. Only activated content does that.
Because in strategic sales, where relationships and trust drive million-dollar decisions, the right content at the right moment doesn’t just inform prospects – it accelerates revenue.
Your sales team will thank you, your budget will stretch further and most importantly, you’ll finally be able to show the direct line from marketing efforts to revenue results.
|
Your Content Disconnect Is Costing You Deals
B2B buyers now require between 7 and 50 touchpoints before making a purchase decision, depending on their familiarity with your brand. But here’s the kicker – creating more content doesn’t magically generate more touchpoints. Only activated content does that.
Because in strategic sales, where relationships and trust drive million-dollar decisions, the right content at the right moment doesn’t just inform prospects – it accelerates revenue.
Your sales team will thank you, your budget will stretch further and most importantly, you’ll finally be able to show the direct line from marketing efforts to revenue results.
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720.536.8650
info@accessmarketingcompany.com
720.536.8650 | info@accessmarketingcompany.com