Your GHI score will answer the following:

Does Google trust your site?

If Google doesn't find your site trustworthy, you'll be buried in the rankings. And if your site doesn't rank on the first page of Google, the odds of someone seeing it decreases by 70%. How's that for trust?

Does Google ding you for slow speed?

There is a direct correlation between bounce rate (people leaving your site) and web speed. Bounce rate increases by 10% for every second a user spends waiting.

Do your users engage with your website?

While there are several explanations for low engagement—a design flaw, slow speeds or users end up in the wrong place—Google doesn’t discriminate. Low engagement is low engagement, and Google will ding you for it.

About Dave

Dave is an analog paradigm trapped in a digital world. He delivers holistic, standards-compliant, clicks-and-mortar solutions to incentivize conversions within a turn-key environment. An expert in PPC, SEO, KPIs, ABM, SEM, B2B, B2C2B, HTML, PHP, WP, JQ, SQL, API, GA and MA, Dave is 100 24x7x365 in producing ROI by EOD.

Generating a scalable deliverable from blocking and tackling low-hanging fruit, his peer-to-peer synergies generate an impactful ecosystem for end-to-end marketing enablement.

In case you haven't noticed, he's also kinda snarky.

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